Creative direction and brand identity design for Drop Labs, a tech company specializing in enhancing sensorial experiences. The brand came to life through strategy, naming, and identity to reflect the company’s larger mission: elevate media and entertainment beyond sound. More than just another tech brand, the positioning was built on their drive to create radical new experiences. The brand tone is exuberant and full of wonder while the identity and brand elements visually demonstrate the product sensations. Combined, this actively invites consumers to participate in a deeper connection to the senses.
