We created an identity for the weeklong series of events and galas to dedicate and
celebrate the center by highlighting the building itself as an American treasure.
With a warm, pastel color palette to evoke the building’s façade, we used features from
the Greek revival architecture to accent and individualize everything from invitations
to programs to apparel.

For the opening of the center’s Robert & Arlene Kogod Courtyard a year later, we created
a related event identity and invitations. The courtyard features a stunning, glass canopy
by renowned architect Sir Norman Foster. Foster has described the roof as “cloud-like,”
so we kept the design of the materials deliberately simple, emphasizing the light and
space of the courtyard.